About Us

Raw PR

RAW PR is a public relations agency handling the press and publicity campaigns for a range of theatre and dance productions in the West End, on tour and internationally.

Simon Raw

Simon started working in theatre PR 20 years ago when he became the Press and PR Officer at the Leicester Haymarket Theatre. After three years, he moved to London to work as a Publicist at Guy Chapman Associates. He then spent four years as a Publicist at Peter Thompson Associates, before moving in-house as Press Associate at Cameron Mackintosh Ltd. Following his time at Cameron Mackintosh Ltd Simon worked as a freelance publicist before forming Raw PR in 2009.

Daniel O'Carroll

Daniel began his career in Marketing and Communications at Milton Keynes Theatre, leaving to join Sonia Friedman Productions as her Executive Assistant. He later returned to theatre PR at ChloƩ Nelkin Consulting where he stayed for over two years, before joining Raw PR in October 2021.

Louisa Terry

Louisa began her career as Press Assistant at the Royal Horticultural Society. She moved into theatre PR in 2016 when she joined the National Theatre’s in-house Press Office. She worked there for 7 years, most recently as Press Manager, before joining the team at Raw PR in November 2023.


Peter Eades

Peter’s first foray into theatre was while studying for an MA in Theatre and Performance Studies at King’s College London. He then began his working career in opera as a Production Intern at Opera Holland Park, a company he later returned to briefly as a Tour Coordinator in 2020. Since then, Peter has worked in the production team on The Olivier Awards, at Simon Friend Entertainment and as a Casting Runner to Stuart Burt CDG. He joined the team at Raw PR as the Press Coordinator and Office Manager in February 2023.